

VOSHUS clothing started during Spring Break of 2005 when Founder, Blake Bolin, a native Southern Californian, suddenly came up with the word VOSHUS while messing around with some buddies on the beach. VOSHUS, pronounced vawsh-us, was initially supposed to be a term to describe an exhilarating feeling/energy that was brought on by an extraordinary event; such as the feeling you get after getting barreled for the first time, or the feeling that you get after finally nailing that trick that you had been working on for the longest time. Once the idea for VOSHUS had been born, Blake partnered up with his long time friend/wingman Greg Robertson to develop the brand.
The logo had been in the works for roughly a year before it was finalized by Blake and Greg in the Fall of 2006. It wasn't until the night of October 1, 2006 that the first case of VOSHUS shirts was printed in Gregs parents garage (turned workshop) in Southern California. Greg did not let Blake know that the shirts had been printed, and was planning to surprise him with a box of product on his doorstep the next day. This for sure would have given Blake that voshus feeling described in the paragraph above, but it was not to be. Unfortunately, late that night, Blake had gotten into a fatal car accident. This terrible news was traumatizing to all the individuals that had grown to love Blake and his truly one of a kind personality over the years. He was a great young man who brought joy to all that knew him through his bright personality and quirky sense of humor. This must have been the reason that he pulled more ladies than anyone in this universe.
In honor of our beloved Blake, we have decided to push forward with VOSHUS clothing and spread the word just as we know he would have wanted. Blake has left a lasting mark on all of us here at VOSHUS and we encourage you to do the same. Life is short and precious, so enjoy every moment and dont forget to leave your mark!
All of us at VOSHUS clothing appreciate you hearing our story and giving us your continued support!

THE VOSHUS STORY



